PANDEMIC CRISIS

how entrepreneurs can escape the crisis

Authors

DOI:

https://doi.org/10.52138/sitec.v11i1.109

Keywords:

Crisis, Digital, Entrepreneurs, Pandemic, Planning, Sars-Cov-2

Abstract

This study aims to show the difficulties encountered in the midst of the Sars-Cov-2 pandemic by entrepreneurs and what measures can be taken, presenting data obtained in surveys at the beginning of the crisis in April, until July 2020, showing that a crisis can generate both positive and negative situations in the Brazilian market. It is based on research conducted by SEBRAE using as a sample 6080 small entrepreneurs from all 26 Brazilian states and the Federal District, and ideas presented by authors related to the theme “entrepreneurship and crisis”. The aim is to highlight actions taken with the use of digital tools, which measures contributed to the survival or even growth of some sectors.

References

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Published

2020-12-20

How to Cite

Carmello Caldas, R., Rodrigues da Silva Souza, T. ., & Cesar Buzoli , A. (2020). PANDEMIC CRISIS: how entrepreneurs can escape the crisis . Simpósio De Tecnologia Fatec Jaboticabal, 1(1), 171–175. https://doi.org/10.52138/sitec.v11i1.109

Issue

Vol. 1 No. 1 (2020): Anais do Simpósio de Tecnologia Ambiental, Biocombustíveis e Marketing

Section

Resumos expandidos - Marketing

License

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