SOCIAL MARKETING

positive impacts that contribute to specific causes

Authors

  • Elisângela Pulcini Jacob Graduanda do Curso Superior de Tecnologia em Marketing e Tecnóloga em Biocombustíveis, pela Faculdade Nilo De Stéfani (Fatec-JB) de Jaboticabal – São Paulo – Brasil https://orcid.org/0000-0002-3082-4196
  • Maria Profa. Pós-Dra. da Faculdade Nilo De Stéfani (Fatec-JB) de Jaboticabal – São Paulo – Brasil http://orcid.org/0000-0003-0259-4909
  • Giovanna Fagundes Gouvêa Ijanc Ijanc Graduanda do Curso Superior de Tecnologia em Marketing pela Faculdade Nilo De Stéfani (Fatec-JB) de Jaboticabal – São Paulo – Brasil https://orcid.org/0000-0001-9112-9720
  • Harley Augusto Bergo Graduando do Curso Superior de Tecnologia em Marketing pela Faculdade Nilo De Stéfani (Fatec-JB) de Jaboticabal – São Paulo – Brasil https://orcid.org/0000-0002-2107-547X
  • Stephaní da Cunha Xavier Graduanda do Curso Superior de Tecnologia em Marketing pela Faculdade Nilo De Stéfani (Fatec-JB) de Jaboticabal – São Paulo – Brasil https://orcid.org/0000-0001-9112-9720

DOI:

https://doi.org/10.52138/sitec.v11i1.164

Keywords:

Marketing, Social marketing, Skills, Socio-emotional

Abstract

The objective of this work was to develop a Social Marketing project with the purpose of contributing to an institution in Jaboticabal-SP-Brazil, called Casa Maria, which welcomes women in social vulnerability. The procedures used were applied research, developed through bibliographic review and action research. As results it was possible to collect all the products that this institution needed. It was concluded that, in addition to the results being achieved, it was possible to experience a real situation of theoretical-practical learning, inherent to desirable skills and abilities, including socio-emotional skills, so important for the marketing professional. It was also concluded that social marketing, besides being an excellent opportunity for organizations, in the sense that a set of actions ensures their visibility, is also a methodology that can meet various needs, in the areas of education, health and transportation, which are among the basic needs.

References

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Published

2020-12-20

How to Cite

Jacob, E. P. ., Maria, Ijanc, G. F. G. I., Bergo, H. A., & Xavier, S. da C. . (2020). SOCIAL MARKETING: positive impacts that contribute to specific causes. Simpósio De Tecnologia Fatec Jaboticabal, 1(1), 176–180. https://doi.org/10.52138/sitec.v11i1.164

Issue

Vol. 1 No. 1 (2020): Anais do Simpósio de Tecnologia Ambiental, Biocombustíveis e Marketing

Section

Resumos expandidos - Marketing

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