The Impact of Artificial Intelligence on Marketing Communication

Abstract

This article seeks to analyze how artificial intelligence is gradually evolving within the media and what its impacts are within the sectors that feel most threatened by an imminent replacement, namely advertising, design and marketing, using the methodologies researched with positive and negative points of view on how artificial intelligence is moving quickly within practical functions such as chatbots, simple automations, would it be prepared to develop more complex work such as marketing planning? We therefore propose an example project using only artificial intelligence to create and provide the data to structure a simple marketing plan. The results show the discrepancy in the information generated and how far we are from replacing complex work in the communications sector. However, this is something to question and discuss in the long term, as there are many sectors that are feeling this change, and this is likely to change rapidly.